Driving digital transformation and business evolution. eBusiness | AAA Northeast

Our Mission

Create long-lasting and innovative digital relationships with members, driven by a team of data-led entrepreneurs empowered with a bias for action.

We are a community of member-centric strategists (see also: puzzle enthusiasts), propelled by all things data, digital optimization, and local gastronomy recommendations.

Innovating, collaborating, and celebrating are core to our culture.

Our Team

Technical Innovation & Execution

  • Web Developers: Executing member and business execution of applications and experiences.
  • UIUX Specialists: Leading conversion rate optimization to reinforce a member-centric experience led by data on web and email channels.
  • Content Specialists: Focusing on SEO best practices and ADA compliance in page testing and execution.

Business Data Analysis & Partnership

  • Product Owners: Driving insights and analysis on data and trends with data-informed recommendations.
  • Data Analysts: Leading holistic insights and analysis on overall business performance.
  • Account Managers: Partnering on digital optimization across a 10-million-member footprint.
  • QA & Support Coordinators: Focusing on member-first support and user testing for digital experiences.
"A digital channel designed by its users with real-time data analysis and response is more likely to meet and exceed satisfaction expectations while achieving superior efficiency and effectiveness."

- Mark Pelletier | Senior Vice President, eBusiness

Our Accolades

  • Recognized by Adobe and Microsoft as key partners in digital transformation.
  • Providence Business News Best Places to Work in Rhode Island
  • The Boston Globe Top Places to Work in Massachusetts
  • Best Companies to Work for in New York
  • NJBIZ Best Places to Work in New Jersey
  • HBJ Best Places to Work in Connecticut
  • Healthiest Employer 100 Workplaces in America
  • Training Magazine Apex Award
  • Providence Business News Leaders and Achievers Award
  • Providence Business News Diversity and Inclusion Award
“I am focused on discipline around getting the right people on the team making sure we have the right technology and making sure business processes are effective and efficient. The member is at the center of everything we do.”

- John Galvin | CEO

Interested in learning more?

Reach out to us to connect!

Mark Pelletier

Senior Vice President, eBusiness


Erik Karey

Managing Director, Digital Innovation & Development


Liliana Anderson

Director, Digital Services


Shannon Wittwer

Managing Director, Digital Product Management


Melissa Brancato

Senior Manager, Digital UI/UX